Independent marketing strategy for Tampa Bay
Find out where your marketing money is being wasted.
A straight second opinion and a clear plan for owner-run businesses. No contracts, and nothing else to sell you.
A written scorecard with 3 ranked fixes. No call needed.
or email brent@brentkraus.com
The problem
You pay for marketing every month. Can you say which dollars turn into booked jobs?
- 67%
- of home service businesses can't connect marketing spend to revenue.
- 78%
- use two or more marketing vendors, which makes results harder to track.
Source: Scorpion, 2026 State of Home Services Marketing Report. Survey of 944 home services operators, marketers and executives.
Services
I don't sell ads, posts or websites. Only honest advice.
-
Marketing Teardown
Free
Yours to keepNo call needed
A written scorecard against 3 local competitors, with 3 ranked fixes.
- Google Business Profile and reviews
- Ads they are running
- AI search check
- Optional 15-minute call
-
Strategy Session
$195
100% credited to the audit
60 minutes on your biggest marketing question.
- Teardown built before we meet
- Written plan within 24 hours
- 7 days of email follow-up
Refund if it isn't useful
-
Strategy Audit and 90-Day Roadmap
$750
Founding rate, first 3 clientsThen $99550% credited to the retainer if you start within 14 days
Every channel and vendor checked. Delivered in 7 business days.
- 10-area scorecard against 3 local competitors
- Wasted ad spend check
- Vendor accountability scorecard
- 90-day roadmap with owners, budget and targets
- Templates and a tracking sheet
- Two 60-minute meetings and a 30-day check-in
At least 5 specific fixes or a full refund
-
Fractional Marketing Director
$950
per monthNo setup feeYou own everything
Strategy only. Month to month with 30 days' notice.
- 2 meetings a month, plus time in your vendor meetings
- Email Q&A
- Monthly dashboard and vendor scorecard
- Competitor and review watch
- Quarterly roadmap refresh
Process
Three steps. No pressure.
Share your business
Send your business name and website. That's all I need.
Get your scorecard
A written scorecard against 3 local competitors, with 3 ranked fixes. Yours to keep.
You decide
Fix it yourself, take an optional 15-minute call, or bring me in. No contract either way.
About
I've been the owner writing the checks.
For 13 years I ran my own businesses, including Ella Bing Haberdashery: handmade bow ties, stores in Tampa's SoHo and Hyde Park Village, and sales on Shopify, Etsy and Amazon.
Today I lead marketing end to end for a growing national brand. Before that I spent 14 years in IT and data, so I trace spend to revenue instead of guessing.
- 13 yearsrunning my own businesses
- 14 yearsin IT and data
- MBAand pitch competition winner
- $100,000raised for the Crisis Center of Tampa Bay in the final year of Beer and Bow Ties, which I co-founded
FAQ
Questions
Do you run my ads?
No. I don't sell ads, posts, SEO or websites, so my advice isn't tied to anything I sell.
Will you tell me to fire my agency?
Only if the numbers say so. Often the fix is better tracking and clearer goals with the vendor you already have.
Do I have to get on a call?
No. The teardown is written and yours to keep. A 15-minute call is there if you want one.
Is there a contract?
No. Sessions and audits are paid once. The monthly role is month to month with 30 days' notice, no setup fee, and you own everything.
What if it isn't useful?
The session is refunded if it isn't useful. The audit finds at least 5 specific fixes, or you get a full refund.
Who do you work with?
Owner-run Tampa Bay businesses, especially HVAC, plumbing, roofing, pest control, pool and landscaping companies. Local shops and restaurants too.